Sunplay Bangsaray - Luxurious Apartments | Pool Villas Menu   ≡ ╳
  • Home
  • Residence
    • Bangsaray Heights
    • Sunplay Villa
  • The Restaurant
  • Promotions
  • Gallery
  • EN
    • TH
Skip to content

Five minutes with one of Asia’s most experienced developers

By admin_sunplayRelated News26th March 201824th May 2022

With more than 40 years experience spearheading some of the biggest real estate developers in Thailand and Hong Kong, Chris Delaney is better placed than most to ponder on the current state of Thailand’s property market. Now leading the line at Sunplay Bangsaray, a high-end lifestyle community on Thailand’s Eastern Seaboard, he spoke to us about the benefits of being ahead of the game and targeting one of the region’s fastest-growing consumer markets: the over 50s.

With more than 40 years experience spearheading some of the biggest real estate developers in Thailand and Hong Kong, Chris Delaney is better placed than most to ponder on the current state of Thailand’s property market. Now leading the line at Sunplay Bangsaray, a high-end lifestyle community on Thailand’s Eastern Seaboard, he spoke to us about the benefits of being ahead of the game and targeting one of the region’s fastest-growing consumer markets: the over 50s.

1. How have buyer expectations changed over the years for luxury real estate in Thailand? 

Consumers nowadays are well-informed and discerning. Having more high-end choices raises the bar for everyone, and competition has definitely improved the way developers approach the market. Product standards are therefore far more cosmopolitan than they were 10 years ago, which reflects current market expectations for sophistication, elegance, innovative design and superlative service.

2. What impact have these heightened expectations had on how developers approach projects?

Detailed research is necessary prior to determining target market segment requirements. Attention to detail in software resources, such as concierge services and discreet billing systems, is now paramount and represent the norm rather than the exception. Simply selecting talented architects and delivering high-end finishes are no longer sufficient; the end product must be as seamless an experience as a stay in a five-star hotel, with continuity guaranteed. Buyers need to trust that the lifestyle and services they invest in will be delivered consistently over time.

3. How do you balance targeting both local and international buyers and what are the biggest obstacles?

We are no longer in the business of selling bricks and mortar, but rather creating a lifestyle targeting a mature client base that values not only quality but also consistency and continuity. The little touches that say “welcome home” such as having the staff greet you by name and preparing your favourite flowers and foods in your residence before you arrive, are appreciated by all clients, whether local or international. Ultimately we all want the same things from a lifestyle investment – peace of mind, the feeling of being in a home away from home and knowing that we have made a sound investment.

More: Could this be Thailand’s next investment hotspot?

4. Why is senior living finally taking off in Thailand and Southeast Asia?

People are living longer and staying healthier thanks to general awareness and advances in medical sciences. In this respect, Thailand is fortunate to have a favourable cost of living and world-class medical facilities, as well as being an excellent transportation hub. Add to that the outdoor sports-friendly climate and hospitality-minded Thai nature, and it is clear that the Kingdom ticks all the boxes for a very pleasant retirement. The Thai government recognises this growth trend, and now offers retirement visas catering specifically to this growing market.

5. How can developers capitalise on this trend?

Developer awareness of changing trends within the very broad retirement category and government initiatives to support industry growth will benefit those who catch the wave and respond to the changes in a timely manner.

Investing well on Thailand’s Eastern Seaboard

From the paradisiacal islands in the Andaman Sea to the vibrant Eastern Seaboard, Thailand has long been regarded as Asia’s premier resort property destination. Nowadays, many affluent investors not only look for luxury real estate in a prime location, but also require amenities that support an action-packed lifestyle.

Whether for sport or fitness, personal development or health, relaxation or fun,  Sunplay Bangsaray — an active lifestyle community for the over-50s located on Thailand’s Eastern Seaboard with stunning views of the coast — provides plenty of lifestyle options complemented by a full range of modern luxury facilities. The onsite Sunplay Club features a superbly equipped fitness centre, yoga studio, and large freeform swimming pool.

Bangsaray is an emerging destination that offers a variety of activities and attractions for residents fond of watersports and physical activities, with 10 golf courses in the area, as well as multiple options for sailing, biking, running and hiking.

For more information on one of the Eastern Seaboard’s most exclusive lifestyle communities, visit sunplay.asia

For more detail: http://www.property-report.com/detail/-/blogs/winners-list-13th-propertyguru-thailand-property-awards-2-15

Recent Posts

  • Baan Sunsaray is a social enterprise scheme that provides the local community with a facility in which they can work, play and learn.
  • In August 2019 CH3Thailand visited Sunplay Asia’s multi-award winning luxury active lifestyle community to find out what all the talk is about!
  • Sunplay Bangsaray was the ideal destination for another Grand Touring adventure
  • Bangsaray Heights one bedroom apartment – 360 degree immersive
  • Sunplay Club Offers Members Access To 250 International Private Clubs

Recent Comments

    Archives

    • October 2019
    • September 2019
    • June 2019
    • May 2019
    • April 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • November 2016

    Categories

    • News
    • Newsletters
    • Press Releases
    • Related News
    • Weekly Bulletins
    Copyright © 2020 Sunplay Asia.
    Call our sale teams: +6692 772 5252